Case study · Pilates · Dubai
The OG Pilates studio in Dubai wanted real members through the door, not agency promises. Here is what we built together, in founder Reza's own words.
Reza launched RealPilates in 2009, what he calls today the OG Pilates studio in Dubai. The brand stands on one idea: they do Pilates, and only Pilates, but they do it extremely well. Not ten other things. One discipline, done properly.
Reza wanted to do more and kept looking for better ways to bring new members through the doors. He worked with all kinds of agencies and quickly realised he needed real help, not more promises. He found 37 Consult after seeing the ads we had already run for other clients.
In his words, there is a lot of alignment. RealPilates offers real Pilates and real results to its members. We offer real results and bring real leads to the studio. He wanted a no BS partner, someone pragmatic and quick who delivers on the promise. That is the whole brief.
Over the five years we have worked together, RealPilates is now just past 7,000 leads. The conversion has evolved and keeps getting better with time, sitting at or just below 20%, which is above the benchmarks for this market. The quality of the leads, in his words, is really good. People walking through the door, calling, signing up for packages.
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